Fereshteh Akbari Knows What She’s Doing

When you hear someone is a “marketing expert,” you might think of someone talking on stage with flashy slides and big words. But Fereshteh Akbari is not that type. She knows her stuff, and she shows it through her work, not just her words. She has been doing this for more than 20 years. That’s longer than most social media apps have existed.

She’s the head of two strong businesses:

• Paperkite Advertising Agency – a branding and marketing agency known for solid, bold work.
• Danestaniha Magazine (Dan Magazine) – a lifestyle magazine that connects deeply with Persian-speaking readers around the world.

These two businesses are very different. One deals with clients who want marketing and branding help. The other tells stories, shares tips, and brings people closer to their roots. But Fereshteh runs both with the same mindset: Do things right. Make it work. Don’t fake it.

Not Just About Business Plans

Some people think leading a company means writing fancy plans and talking about “growth.” But Fereshteh sees it differently. She knows it’s also about listening to your team, being honest with clients, and showing up every day—even when things are tough.

She works closely with people in her company. She doesn’t sit in some big office sending emails from far away. She’s involved. She hears ideas. She shares advice. And when things go wrong (because sometimes they do), she helps fix them—not by blaming, but by thinking clearly and acting fast.

Real Talk, Not Buzzwords

Fereshteh’s work stands out because she doesn’t use big buzzwords. She’s clear and direct. When she’s working on a brand, she doesn’t just say “let’s make it cool.” She finds what’s true about that brand. What does it really stand for? What matters to the people who use it? That’s where she starts.

She believes branding is not about trends. It’s about meaning. If a brand has meaning, people will stick with it. If it’s just trying to look trendy, people will move on quickly.

You can see this in the projects Paperkite handles. Their work is bold, yes—but also real. They make sure each campaign has a strong message. Not just good looks.

Working Across Borders

Fereshteh isn’t just known in Canada. She’s worked with clients and teams in different parts of the world. She knows how to deal with different markets, different styles, and different people.

That’s not easy. It takes more than just good English or good Farsi. It takes respect, patience, and a sharp eye for what matters in each place. Fereshteh has all of that. She brings people together without making anyone feel left out.

Paperkite: Not Just Another Agency

Paperkite Agency is a quiet giant in the marketing world. You won’t see them shouting all over the internet. But the brands they’ve worked with? They speak for themselves.

Their style is clean, clear, and smart. They don’t throw in trendy designs just because everyone else is doing it. They find what fits the brand and they stick to it.

Fereshteh makes sure the work always matches the goal. She trains her team to think first, act second. And to treat every client’s brand like it’s their own.

Dan Magazine: Deep Roots and Fresh Thinking

Danestaniha Magazine—or Dan Magazine—is something close to Fereshteh’s heart. It’s more than a magazine. It’s a space where people can read, think, and feel connected.

The magazine covers lifestyle, culture, wellness, and more. It’s focused on the Persian-speaking community, but many of the stories are universal.

Fereshteh uses this platform to bring value—not hype. The writers talk about real things. The design is simple but classy. And the message is always clear: Here’s something worth your time.

She makes sure the magazine isn’t just about selling ads. It’s about giving something that matters to the reader.

Leading with Calm, Not Chaos

One thing people often say about Fereshteh is that she brings calm into the room. She doesn’t make drama. She doesn’t show off. Even when there’s pressure, she stays focused.

This kind of leadership matters. It makes people feel safe. It helps teams do better work.

She’s not the loudest voice—but she’s often the one people listen to the most.

Always Looking Ahead (Without the Noise)

Fereshteh doesn’t chase the latest trick or trend. She looks ahead with care. What are people truly needing next year? What are brands missing right now? What kind of voice is missing in the media?

She asks these questions—not to look smart, but to get things done. She knows when to take a risk, and when to wait.

She’s not into fast fame. She’s in it for the long game.

Mentorship Without Ego

Another thing that sets Fereshteh apart: She helps younger professionals without showing off.

She shares advice with kindness. She gives real feedback. She doesn’t make you feel small if you don’t know something.

Many in the marketing and media field look up to her—not just because of her title, but because of how she treats people.

Why She Stands Out

Let’s be honest: There are many people calling themselves “branding experts” these days. But Fereshteh stands out for a few simple reasons:

• She’s been doing it longer than most.
• She does the work, not just the talking.
• She leads with care and fairness.
• She sees the big picture and the small details.
• She keeps things simple, clean, and smart.

You won’t see her chasing attention online. But the brands she works with? They get noticed. And the people she helps? They remember her.

Final Words

Fereshteh Akbari isn’t the type to brag about what she does. But if you look at her work with Paperkite Agency and Danestaniha Magazine, the results speak loudly.

In a world full of loud voices and shallow campaigns, Fereshteh brings something rare: quiet strength, smart thinking, and real results.

She reminds us that true leadership isn’t about the spotlight. It’s about getting it right—and helping others do the same.